On May 20, the 27th China International Bakery Exhibition kicked off in Shanghai. During the event, Junlebao Dairy Group and Sysco China, a subsidiary of the French Savencia Group, officially entered into a strategic partnership and jointly launched Komax Pure Cream, a benchmark product of China's local whipping cream. This collaboration marks a crucial milestone for both parties in advancing the localization of high-end whipping cream in China and blazes a trail for the localized R&D and production of premium whipping cream. It offers healthy and pure domestic cream options for a wide range of professional users and consumers, unlocks the innovative potential of consumption scenarios such as baking and catering, and ushers in a new chapter for the development of high-end whipping cream in China.

A Powerful Alliance to Create a New National Benchmark for Whipping Cream

Sysco China has deep roots in China's catering market for many years and has gained industry recognition with more than 700 high-quality products and a nationwide supply chain system. Prior to the collaboration, Sysco China conducted a comprehensive inspection of numerous dairy enterprises and ultimately selected Junlebao, a choice based on Junlebao's all-round advantages in milk sources, R&D, production and quality control, as well as the high alignment of both parties' pursuit of quality and innovation.

As one of the leading enterprises in China's dairy industry, Junlebao has innovated the integrated whole-industrial-chain model and the "Six World-Class" model, scientifically empowering the entire chain of forage planting, breeding and production. The Group has built high-quality self-owned milk source bases with a breeding scale ranking among the top three in the industry and raw milk indicators superior to European and American standards; it drives product innovation and R&D by virtue of a world-class R&D center; and it adopts internationally advanced equipment and technologies, establishing a stringent full-chain quality control system to ensure product safety and premium quality. These strengths have laid a solid foundation for the high quality of Komax Pure Cream and won high recognition from Sysco China: "The newly launched Komax Pure Cream represents the high level of China's local high-end whipping cream. We believe this high-quality, clean-formula whipping cream will drive the innovative development of the entire industry."

Wei Lihua, Chairman and President of Junlebao Dairy Group, stated: "This collaboration is a mutual commitment of quality and strength. It will help advance the structural upgrading of China's dairy products, create a new model of global cooperation in the dairy industry, and better meet the demand for high-quality dairy products."

Technology Empowerment to Set a New Standard for Local Whipping Cream

Centered on the "clean label" concept, Komax Pure Cream contains only 100% raw milk with zero additives in its ingredients, aligning with the healthy consumption trend. Relying on Junlebao's high-quality milk sources, the entire process from forage formula to raw milk processing is managed in a standardized manner, and the full process of raw milk separation and filling is completed within 24 hours to retain the fresh taste to the greatest extent, delivering a richer and thicker texture. With a milk fat content of up to 38%, the product boasts a mellow and silky texture with a natural milk aroma, along with excellent whipability and long-lasting stability. It can be widely used in diverse application scenarios such as cream decoration, mousse cakes and high-end desserts, opening up new application space for 38% pure whipping cream.

Denis, General Manager of Sysco China, emphasized: "This collaboration is a major milestone in Sysco China's localization strategy in the Chinese market. It not only raises product standards but also provides more efficient and stable solutions for China's catering industry. Komax will be the best whipping cream product in the Chinese market. Meanwhile, Sysco China's layout capability in China's whipping cream market provides a fertile ground for the healthy growth of Komax, and we will gradually lead the quality development of China's high-end whipping cream."

Expanding the B2B Sector to Unlock New Growth Drivers for the Industry

China's whipping cream market witnesses robust demand, yet the local supply chain still has shortcomings. Based on Junlebao's self-owned pastures, Komax Pure Cream shortens the supply chain path, builds competitive barriers with the advantages of freshness and cost-effectiveness, precisely fills the market gap, and offers more professional, higher-quality and cost-effective options for B2B customers.

In recent years, the B2B market has shown broad prospects. Taking the coffee market as an example, the demand for dairy products in the B2B sector is expected to reach 26.5 billion yuan by 2025, and there is still room for improvement in the dairy penetration rate of the baking and tea beverage industries. Junlebao's B2B business has developed a differentiated development path. This time, its collaboration with Sysco China has evolved into a technology-empowered partnership, promoting product innovation through forward R&D and achieving brand and technology integration. Wei Lihua stated that Junlebao will continue to deepen cooperation with leading international and domestic brands such as Sysco China, explore the joint development of products such as cheese and butter, create a new model of "local R&D + agile delivery", and expand and strengthen its B2B business.

With this strategic partnership as a fulcrum, Junlebao will, relying on the advantages of its integrated whole-industrial-chain model and its gene of technological innovation, continue to promote the deep integration of localized production with global experience and accelerate the integration of international resources. It will interpret the innovative height of Chinese dairy products with "world-class quality", create a purer and healthier Chinese dairy experience for global consumers, and write a new chapter for the high-quality development of China's dairy industry.