On June 26, Kantar Worldpanel released the brand rankings of China's fast-moving consumer goods market in the 2023 Global Brand Footprint Report. Bolstered by its continuously enhanced brand strength, channel capabilities and product innovation prowess, Junlebao achieved a consumer reach of over 200 million and claimed the title of the fastest-growing dairy brand in the China Consumer Preferred Brands Ranking with an 8.6% growth rate. This honor not only attests to the high recognition of the company's products among consumers, but also reflects Junlebao's outstanding brand influence.

Kantar Worldpanel is a world-leading research institute that leverages continuous consumer panels to gain insights into consumer behavior, and has published the Global Brand Footprint Report for 11 consecutive years. The report takes Consumer Reach Point as its core measurement index, boasting extremely high accuracy and authority in reflecting consumer recognition of brands. The latest Brand Footprint Report shows that Junlebao ranked 24th in the 2022 brand ranking of China's fast-moving consumer goods market, up 1 spot from the previous year; its penetration rate reached 33.2%, a 2-percentage-point increase year-on-year. Through consistent innovation and evolution, Junlebao's mental connection with consumers is deepening steadily.

For years, Junlebao has accurately identified consumers' diversified and personalized health needs, continuously increased investment in scientific research and innovation, and committed itself to launching healthier and more nutritious products that cater to the full life cycle, all population groups and all consumption scenarios, safeguarding national health. In the milk powder sector, Youcui Baoai organic formula milk powder, adhering to the mission of "letting babies enjoy organic food first", has become the sales leader in China's organic formula milk powder market within two years of its launch; Xiaoxiaoluban children's milk powder, the first product of its kind with 36 nutritional components, has emerged as the leading brand in the children's milk powder category; Legai middle-aged and elderly milk calcium formula milk powder, the first milk powder with 2x native calcium, meets the bone health needs of middle-aged, young and elderly groups with scientific nutrition. In the yogurt sector, Junlebao has launched star products such as Purjoy additive-free yogurt and SimPurity sugar-free yogurt. Among them, all SimPurity products have obtained the Low GI Food True Quality Certification, meeting the public's demand for low-sugar and healthy consumption, and making SimPurity the top brand of low-temperature yogurt and the leading brand of sugar-free yogurt in China. In the fresh milk sector, Freshjoy fresh milk adopts INF 0.09s ultra-instant sterilization technology to deliver more active nutrition to the public, and has become the top brand of high-end bottled fresh milk in China.

To expand its consumer reach, Junlebao has actively explored innovative cross-domain marketing strategies. SimPurity signed renowned actors Yang Mi and Bai Jingting as its brand ambassadors and secured the exclusive naming rights for Go Fighting! Season 9, forging emotional resonance with young consumers. Freshjoy obtained the exclusive naming rights for Youth Travels Season 4, and the cast of the variety show even visited Junlebao to explore the cutting-edge technologies behind Freshjoy and experience the youthful vitality brought by scientific nutrition. By keeping pace with consumption trends and focusing on innovative marketing, Junlebao has continuously injected new vitality into the brand.

In addition, to sustain its development resilience, Junlebao has launched its scientific strategy and established a Scientific Strategy Think Tank, appointing top scientists as the chair of the think tank. The company has invested 500 million yuan to build the Junlebao Institute of Scientific Nutrition, deeply integrating science and technology with the entire dairy industrial chain to create a global, world-class scientific research and development platform. It is also strengthening the transformation of scientific and technological achievements and building a science-driven full product matrix, providing precise health upgrading solutions for people of all age groups with scientific nutrition, and enabling hundreds of millions of Chinese people to enjoy the precious value that scientific nutrition brings to life.

Looking ahead, Junlebao will continue to deepen its layout in the consumer sector, and constantly create high brand value that aligns with consumer needs in the new era by developing diversified innovative products and building modern marketing models. Meanwhile, adhering to a science-based development philosophy, a scientific layout of the entire industrial chain, scientific nutrition standards and strong scientific research capabilities, Junlebao will unlock the fresh nutrition of nature and contribute to the health upgrading of the Chinese people.