Scientific Nutrition, Vivid Vitality. On February 25th, Junlebao Dairy Group held a Scientific Strategy Launch Conference at its Institute of Scientific Nutrition. Building on 28 years of dedicated efforts in dairy safety and high quality, the Group officially launched its scientific strategy, deploying the entire industrial chain with a scientific approach and upgrading its "Six World-Class" model. It is committed to providing precise health upgrading solutions for people of all age groups with scientific nutrition, striving to realize the vision of "becoming a leading Chinese enterprise in nutritious and healthy dairy products".
Wei Lihua, Chairman and President of Junlebao, stated at the conference that Junlebao has adopted a synchronous independent breeding model at home and abroad. Aisen Technology, its wholly-owned US subsidiary, now has 19 outstanding breeding bulls, 5 of which rank among the world's top 200. Meanwhile, the conference announced the establishment of the Junlebao Scientific Strategy Think Tank, chaired by Academician Wang Enge of the Chinese Academy of Sciences and former President of Peking University, to support the implementation of Junlebao's scientific strategy.
Unlocking Nutrition through Science, Deepening the Dairy Industrial Chain Continuously
Over the past 28 years, Junlebao has been deeply engaged in the dairy industrial chain and built strong R&D and product capabilities in infant formula, yogurt, fresh milk and other sectors. Youcui Baoai organic formula milk powder, adhering to the concept of "letting babies enjoy organic food first", has become the sales leader in China's organic formula milk powder market within two years of its launch. SimPurity, a sugar-free yogurt, meets the public's demand for low-sugar and healthy consumption, emerging as China's top brand of low-temperature yogurt and the leading brand of sugar-free yogurt. Freshjoy premium fresh milk brings more active nutrition to the public; its INF 0.09s ultra-instant sterilization technology retains more active substances in fresh milk, making it the top brand of high-end bottled fresh milk in China. Legai middle-aged and elderly milk calcium formula milk powder, the first milk powder with 2x native calcium, meets the bone health needs of middle-aged, young and elderly groups with scientific nutrition.
Human milk research is a hot spot in current scientific research and also a major subject of Junlebao's basic research. Ning Yibing, Dean of the Nutrition Research Institute of Junlebao Dairy Group, said that Junlebao has detected important active ingredients in human milk samples such as lactoferrin, osteopontin and human milk oligosaccharides, and studied the dynamic changes of various nutrients with lactation time, providing data support for the precise human milk-oriented development of infant formula milk powder. Junlebao has also established close cooperative relations with many domestic and foreign universities and research institutes, applying scientific evidence-based methods throughout the process to improve the scientificity of infant formula milk powder formulations.
Planning the Industry with Science, Achieving Global Synchronization in Independent Breeding
Dairy cow breeding has always been regarded as the "core chip" of the dairy industry. Dr. Yuan Qingbin, Vice President of Junlebao Dairy Group and General Manager of the R&D Management Center, introduced that Junlebao has focused on the dairy cow breeding track and established Pinyuan Biotechnology, a breeding company, in 2021. The Group owns a number of breeding institutions including a domestic bull station, Aisen Technology (wholly-owned US subsidiary), core breeding farms and embryo transfer demonstration farms, and an embryo laboratory with an annual output capacity of 50,000 embryos has been put into use.
"Aisen Technology now has 19 outstanding breeding bulls, producing 500 top-tier embryos annually, with 5 bulls ranking among the world's top 200," said Dr. Tom Mercurio, a senior breeding engineer from Aisen Technology, introducing Junlebao's current progress in dairy cow breeding at the conference.
At the same time, Hou Xinfeng, Vice President of Junlebao Dairy Group and General Manager of the Animal Husbandry Business Unit, said that in the forage planting sector, Junlebao has cooperated with the Institute of Grassland Science of China Agricultural University to realize scientific forage planting by improving the efficiency and quality of forage cultivation in its own pastures. In the feeding sector, a professional nutrition team has been set up to provide scientific feed supplements for dairy cows. Up to now, Junlebao's dairy cow stock has reached 145,000 heads, ranking among the top three in the industry in terms of breeding scale.
Establishing a Scientific Strategy Think Tank, Strengthening Scientific and Technological Support for the Dairy Industry
Shortly before the conference, Junlebao set up the Scientific Strategy Think Tank and appointed Academician Wang Enge of the Chinese Academy of Sciences and former President of Peking University as its chairman. In the future, the Group will continue to invite top experts from various fields to join the think tank. Relying on the Scientific Strategy Think Tank, Junlebao will build a scientific innovation system, promote the science development strategy, increase investment in scientific research, and accelerate the transformation of scientific and technological projects, thus enhancing its capability to implement the scientific strategy and providing more scientifically nutritious dairy products for Chinese consumers.
With the release of the scientific strategy, Junlebao has added "world-class breeding" and "world-class R&D" to its original "Four World-Class" model, upgrading it to the new "Six World-Class" model. The Dairy Innovation Research Institute, built with an investment of 500 million yuan in 2021, has also been upgraded to the Institute of Scientific Nutrition at this Scientific Strategy Launch Conference. Junlebao will continuously strengthen the scientific and technological strength of the entire industrial chain, providing strong support for the Group's innovative development.
At the conference, Yang Yuexin, President of the Chinese Nutrition Society, said: "The Chinese Nutrition Society is willing to join hands with Junlebao to carry out in-depth cooperation in special activities such as nutrition and health in the first 1000 days of life, student nutrition improvement, and nutrition improvement actions for the elderly, enabling hundreds of millions of Chinese people to enjoy the wonderful value that scientific nutrition brings to life."
"In the new stage of development, we must pursue development through science, strengthen the hard power of science and technology in the entire industrial chain, and enhance the soft power of scientific research in the entire industrial chain," said Wei Lihua. In the future, Junlebao will deeply integrate science and technology with the entire dairy industrial chain, provide precise health upgrading solutions for people of all age groups with scientific nutrition, and contribute to the health upgrading of the Chinese people.