- Fulfilling the social responsibility with its capability
- Junlebao Dairy Group believes that: fulfilling the corporate social responsibility is the best way to grow up. The survival and development of enterprises are closely related to the future of the society and our country. While focusing on self-development, Junlebao Dairy Group also actively fulfills its corporate social responsibility, pursues a joint development of the upstream and downstream sectors of the industry, and achieves a win-win growth with its partners so as to revitalize the domestic dairy industry.
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Travelling long distances to support the fight against the COVID-19 pandemic
Junlebao Dairy Group has donated money, pandemic-prevention supplies inshortage and dairy products being worth over RMB 100 million through various channels to the frontline since the outbreak of the COVID-19 pandemic.
Actively exploring the models of poverty alleviation
Making full use of its advantages as a national leading enterprise in the agricultural industrialization, Junlebao Dairy Group closely aligns its development with poverty alleviation for farmers, in the hope that the programs facilitate the industrial development. The industry can be built into a bedrock for the battle of poverty alleviation and targeted poverty alleviation projects.
Investing in pastures for ecological protection
Junlebao Dairy Group has developed a large-sized exclusive pasture covering 253.33 square kilometers which synergizes the upstream construction of the industry with local ecological and environmental protection, sustainable economic development, and regional poverty alleviation targets.
Philanthropy out of sincerity and kindness
Junlebao Dairy Group actively responds to the “Milk Initiative” for building a moderately prosperous society in China. It has donated high-quality milk being worth over RMB 20 million for students in poverty-stricken areas since 2017. For eight consecutive years, the Group has been the exclusive sponsor of “Self-improvement Star”, a public non-profit appraisement project aiming at middle school students in Hebei Province, and has provided scholarships to over 100 students who were conferred the title for their diligence, perseverance and excellent moral characters.
