Brand Concept
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Keeping General Secretary Xi Jinping’s Instructions in heart, Providing the Young Generation with High-quality Milk Powder
During his visit to the Banner Dairy of Junlebao Dairy Group on January 24, 2017, General Secretary Xi Jinping made important instructions on establishing a competitive dairy industry in the international arena and building a world-renowned dairy brand. He expressed his hope that the domestic brands could play a leading role in the market and provide the future generations with best milk powder. 
Innovation Makes Life Better
For years, Junlebao Dairy Group has made innovation its core of the corporate strategy and an integral part of its development plan.
Through building an innovation platform, creating a brand-new production management model and launching new product lines, Junlebao is committed to leading China’s dairy industry and satisfying people’s need for nutrition and health with high-quality dairy products.
We all aspire to a better life.
It could be a glass of fresh milk on your table in the morning, a bowl of delicious yogurt at dusk, and a bottle of fragrant baby formula at night.
Quality is the secret to our better life.
