In the morning of 24th January, “It is my top concern to let our next generations enjoy the milk powder of high quality.” the General Secretary of the CPC Central Committee, President and the Chairman of the Central Military Commission Xi Jinping said that during his inspection on Banner Dairy, a Junlebao invested and founded infant& toddler milk powder company located in Zhangjiakou. The company’s practice of ensuring optimization of quality and safety wonhis recognition.
Accompanied by Wei Lihua,chairman of Banner Dairy and president of Junlebao Dairy, General Secretary Xi visited product display, standardized dairy milking halls, fully automatic production lines, laboratories, and automated storage and retrieval systems (AS/RS) and asked the situation of production and operation of the company now and then. Wei replied and reported the food safety assurance efforts and business conditions with emphasis on the new model of milk powder production “zero distance integration of planting, breeding and processing” created by Banner Dairy. He also reported the event of Junlebao being the first brand in the industry worldwide to enjoy BRC A++ certification, a global standard for food safety, and the status of supplying the Hong Kong market.
General Secretary Xi held a positive attitude towards the company’s implementation of “zero-distance integration of planting, breeding, and processing” to ensure the optimization of quality and safety. He encouraged the company to innovate business concepts and actively explore the market, creating good benefits while driving local economic development and increasing income of neighboring farmers.
Xi Jinping stressed that as a major producer and consumer of the dairy products, China must be determined to make the dairy industry stronger and better, producing high-quality dairy products that satisfy and rest assured people, building an internationally competitive dairy industry, and cultivating world-renowned dairy brands. Food safety is related to people’s health and safety. We must hold on to the strictest standards on supervision, penalties, and accountability, so as to effectively improve the ability and level of supervision.
After acquiring the detailed information about the company’s production and operation characteristics and food safety assurance work, Xi pointed out that “it is my top concern to let our next generations enjoy the milk powder of high quality.” Xi emphasized that CPC Central Committee had taken many measures to support the development of the dairy industry in China. He also expressed his hope that domestic brands could play a leading role in the market. In the process of creating a brand, reputation and technology are of great significance. It requires not only high standards, but also down-to-earth and prolonged effort on feeding, breeding, processing, and marketing. The market and the customers are the witnesses of the quality.
Wei expressed that, “We will always keep in mind the requirements and instructions of the General Secretary Xi Jinping, set and execute the high standards, and produce high-quality products that satisfy and rest assured people, so that the next generation in China can drink good milk.”
Xi shook hands cordially with the employees, wishing everyone a happy Chinese New Year of Rooster when he left.
Established in 1995, the Junlebao Dairy Co., Ltd. is now the largest dairy enterprises in Hebei Province and is listed on the first four national dairy companies. The companyreached the sales revenue of8 billion yuan in 2016. In 2014, Junlebao infant & toddler milk powder came into the market and became the first brand of the industry worldwide to enjoy the BRC A++ certification, a global standard for food safety in July 2015. In 2016, the sales revenue of Junlebao infant & toddler milk powder reached 1.2 billion.
In August 2016, Junlebao infant & toddler milk powder passed the strict review of General Administration of Quality Supervision, Inspection and Quarantine of the PRC, Hong Kong Food and Environmental Hygiene Department, and international third parties, and entered the Hong Kong market for sale with “same line, same standard, same quality and same price”. It became a role model of domestic milk powder in the international competition, which fully proves that the quality and safety of domestic milk powder are noworse than that of foreign brands.
Banner Dairy Co., Ltd. is a professional infant& toddler milk powder manufacturerwhich firstly created the infant & toddler milk powder production model of “zero distance integration of planting, breeding, and processing”. The raw milk used is 100% self-produced within two hours from milking to processing, thus ensuring product quality and safety, and maximizing the retention of milk’s nutritional and immunological active substances. The company fully adopts the most advanced technologies and equipment, practically realizing the surpass of quality of domestic milk powder in the dairy industry worldwide.