In the morning of 28th in New York Junlebao Dairy Group became the only Chinese winner of the “The Quality Summit for Excellence and Innovation in Diamond Category” issued at the 2018 IQS Quality Summit organized by B.I.D, the international authoritative quality assessment organization. It shows that the quality management model of Junlebao meets international advanced standards, and Chinese dairy industry has comparable quality level with international counterparts.

　　Founded in 1975, Business Initiative Directions (BID) is an internationally renowned quality assessment organization that has devoted itself to quality control and development for the past 30 years. Companies having won its quality award are always the leading players with high quality production in their industries around the world. For 2018 summit, BID spentsix months to select winners from large and medium-sized enterprises in 93 countries and regions, evaluating them on 12 aspects such as “quality control”, “commercial reputation” and “total quality management (TQM100)”. The quality management model of Junlebao delivered excellent performance under the rigorous review and comprehensive assessment of BID global experts, wining “The Quality Summit for Excellence and Innovation in Diamond Category”.

　　In recent years, Junlebao has always regarded quality and safety as the lifeblood of the company. It provides consumers with safe and healthy dairy products under the principle of four “most” and escorting product quality with the integrated industrial chain.

　　During the Two Sessions in 2018, Wei Lihua, NPC deputy and president of Junlebao Dairy Group, proposed that to achieve high-quality development of the dairy industry, we need to pursue the principle of four “most”, namely, providing the most optimal quality, the most competitive brand, the most reliable product and the most satisfactory product for consumers.

　　To this end, Junlebao Dairy Group initiated the integrated whole industrial chain and “world-class advantages in four aspects” model. It endeavors to complete the quality safety guarantee system of industrial chain from four major sectors, which are source of milk, raw materials, dairy production and management, to fully comply with the world’s highest standards and ensure product quality and produce world-class good milk powder through world-class advanced pastures, world-class leading plants, world-class partners and world-class food safety management system.

　　In addition, Junlebao cooperated with PricewaterhouseCoopers (PWC) to reach strategic cooperation withthe world’s top three major quality organizations—the American Society for Quality(ASQ) , the European Organization for Quality(EOQ) and the Union of Japanese Scientists and Engineers (JUSE) to fully comply with the world’s leading standards in quality control.

　　Thanks to the constant pursuant of product quality, Junlebao milk powder becomes the first brand in the global milk powder industry to get the BRC A+ certification which is a global standard for food safety. It also passed the sampling inspection of a third-party inspection agency based in Hong Kong and rated the highest. In 2017, the production and sales volume of Junlebao milk powder doubled to 2.5 billion yuan. Sales from January to April this year exceeded 1.5 billion yuan, doubling the year-on-year growth. Its production and sales volume have entered the forefront of the industry with 1.3 million Chinese babies drink Junlebao milk powder every day. Moreover, Junlebao milk powder is sold to Hong Kong and Macau, where demand exceeds supply for the past six months.

　　Chai Yanbing, vice president of Junlebao Dairy Group, said that the company would always keep the instructions in mind, improve the products, strengthen industry and optimize brand in line with the highest international standards so as to build a truly internationally competitive dairy brand.