On June 26, 2019 (WEST), the 13th Global Dairy Congress, where 2019 World Dairy Innovation Awards were awarded, was held in Lisbon, Portugal. Junlebao LePlatinum K2 Growing-up Milk Formula and Yuexianhuo fresh milk won the honors of “Best Children’s Dairy” and the “Best Manufacturing/Processing Innovation” due to their excellence in protecting children’s eyesight and manufacturing innovation respectively.
This is the second time after June 3, when Junlebao Banner Infant & Toddler Formula won the “Monde Selection-Gold Quality Award” for the third consecutive year and was awarded the international high-quality trophy, that Junlebao has won a world award in the same month.
“Best Children’s Dairy”&“Best Manufacturing/Processing Innovation”
World Dairy Innovation Awardshave been successfully held for 13 times. It was initiated by FoodBev Media, a British leading industry media, serving as one of the most important awards in the international dairy industry with the intention of recognizing innovation and excellence in all categories of dairy products and selecting products with the best performance. Evaluated for the first time,Junlebao LePlatinum K2 Growing-up Milk Formula and Yuexianhuo fresh milk have stood out from 167 entries in 22 categories from 19 countries, and won the honors of “Best Children’s Dairy” and “Best Manufacturing Innovation” after several rounds of strict assessments. This not only shows a high recognition of the quality of the LePlatinum K2 Growing-up Milk Formula and Yuexianhuo fresh milk, but also represents Junlebao’s commitment to quality for consumers.
LePlatinum K2 Growing-up Milk Formula is the first of its kind in China to innovatively add “Smart eyesight unit” zeaxanthin and lutein to its formula, and nutrient elements such as “vigor unit” yeastβ-glucan to help protect children’s eyesight and strengthen healthy growth during their critical periods of growth and development.
The exclusive use of INF009STMtechnology in Junlebao fresh Yuexianhuo milk allows for greater retention of bioactive proteins such as α-lactalbumin and lactoferrin through ultra-instantaneous heating of the milk within 0.09 seconds and intelligent temperature control.
High Quality Development of Junlebao Leads Domestic Milk Powder to Overtake Imported Counterparts
Since it went on sale in April 2014, Junlebao milk powder has triggered an industry shake-up with its positioning of “international quality and international price” and was called an industry “stirrer”. As it quickly gained consumer recognition and led to a gradual decline in the average price of milk powder in the domestic market to a reasonable level, it has been called “breaker” in the industry by experts. Junlebao now become the leader in the rise of domestic milk powder following the rapid increase of domestic milk powder market share represented by Junlebao and even overtaking imported brands.
Junlebao insists on taking the route of high-quality development, innovating“world-class advantages in four aspects” and the “integrated industrial chain” models to produce good milk powder of world-class quality. In particular, the integrated industrial chain model combining the breeding and processing initiated by Junlebao Banner Dairy only costs less thantwo hours from milking to processing, which maximizes the retention of natural active substances in milk powder, representing the first domestic milk powder to create a “Xianhuo series” in the global milk powder industry.
The strict quality control of Junlebao milk powder has been highly recognized internationally and domestically. Junlebao Dairy Group becomes the first brand that enjoys BRC A+ certification, a global standard for food safety, in the global milk powder industry. It is also the only domestic milk powder brand entering into Hong Kong and Macau markets. Junlebao Banner Dairy milk powder has won the“Monde Selection-Gold Quality Award” for three consecutive year. In November 2018, Junlebao Dairy Group won the “Nomination Award for China Quality Awards”at the third China Quality Awards Ceremony, which was the first time for a Chinese dairy enterprise to win this highest honor of quality assessment in China. The production and sales of Junlebao milk powder has doubled for four consecutive years since it went on market in 2014, entering the first camp in the milk powder industry.
Liu Senmiao, vice president of Junlebao Dairy Group and general manager of the Milk Powder Business Department, said that it is Junlebao's original aspiration and responsibility to allow the next generation of China enjoy the milk powder of high quality. Next, Junlebao will continue to promote the high-quality development of the dairy industry, strengthen and improve product quality, innovate milk powder categories, and create an internationally competitive domestic milk powder brand.