Chinese mothers who want to buy world-class quality A2 Infant & Toddler formula for their babies had to go through all the troubles of cross-border e-commerce. However, this situation has changed since Junlebao launched Perfeito A2 Infant & Toddler Formula, which was produced by cattle milk from the company-owned farms. The launch event of A2 Infant & Toddler formula from the world’s first integrated industrial chain was held in Shijiazhuang on December 10. By selecting around 30% of A2 homozygous cattle with strict standards and, for the first time in the world, innovating production model with own farms and factories equipped with integrated industrial chains, Junlebao upgraded its Perfeito A2 milk powder, breaking the monopoly of foreign brands in A2 protein milk powder category and providing Chinese moms with a better choice.

On December 30, the 2019 Chinese Dream and Excellent Students - the 8th Junlebao “Self-improvement Star” Awards Ceremony was successfully held in Shijiazhuang, Hebei Province. In the ceremony, a number of outstanding young students in Hebei Province received awards and shared their inspiring stories. Through strict selection and evaluation, ten excellent students from universities and middle schools were awarded the title of 2019 Junlebao “Self-improvement Star”, and another ten diligent students with excellent in academic performance and personality were nominated. Junlebao Dairy Group provided financial supports to all these students to help them make greater achievements in the future.

On November 15, 2019, the launch event of “Yuexianhuo”, a new generation of fresh milk product of Junlebao, was held at the Beijing National Aquatics Center (Water Cube). As the first and the new generation fresh milk product of the Group, it sustains more natural active substances and has a long shelf life of 19 days by adopting the innovative INF0.09STM Infusion Technology for sterilization and cold aseptic filling process, providing consumers with a better nutritional alternative besides UHT milk. Previously, Yuexianhuo fresh milk has already won the “Best Manufacturing Innovation” at 2019 World Dairy Innovation Group.

On June 26, 2019 (WEST), the 13th Global Dairy Congress, where 2019 World Dairy Innovation Awards were awarded, was held in Lisbon, Portugal. Junlebao LePlatinum K2 Growing-up Milk Formula and Yuexianhuo fresh milk won the honors of “Best Children’s Dairy” and the “Best Manufacturing/Processing Innovation” due to their excellence in protecting children’s eyesight and manufacturing innovation respectively.